On August 11, 2017, an article appeared on the UK based Telegraph media website titled, “Will 2017 solar eclipse cause secret planet ‘Nibiru’ to destroy Earth next month? (No, but conspiracy theorists think so)”. The author, in an obvious attempt to create a worthy “click-bait” page, engaged in the predictable tactics of misdirection, misinformation and ridicule. The Archive thought it high time to call out the pop-culture reporters like Ms. Eleanor Muffit, that poorly research such articles, produce completely erroneous reports and then falsely project an intellectual superiority on this subject.